It's widely known that UVA/UVB rays accelerate premature aging and skin cancer. Sunscreen has always been the answer, but particular ingredients commonly found in popular sunscreens — oxybenzone, octinoxate, and nano titanium dioxide, to name a few — are known toxins to ocean waters and aquatic wildlife. In response, apparel brands, specifically in the athleisure space, began ideating ways to combat sun exposure outside of topical cosmetics. 

With the launch of IBKÜL, Jamie Handler aimed to address the shortcomings of run-of-the-mill athleisure and sun-protective clothing, introducing innovative textiles that would actively combat UVA/UVB rays while keeping you ventilated, moisture-free, and comfortable. Jamie aimed his sights at athletes, golfers, yogis, and other active lifestyles that could benefit from sun blocking clothing. For Jamie, creating performance-enhancing athleisure was paramount — stylish and fashion-forward apparel lending itself to versatile wear.